To be a successful meme generator there are certain things that you require. Since memes have evolved as crucial tools in marketing campaigns online, various kinds of companies are opting for these funny replicas to propagate their businesses. If you are a creative person who likes to create memes, you do have a career option in front of you. But these are not only used for fun but also for various business purposes. These are created with an image and a caption. The question is why are they so popular? Memes are replicas of a popular culture. Cat memes, Success kid memes, First world Problems memes, etc., are some of the well known types that are easily seen on the social media websites. Owing to the presence of social media networking, memes have become quite popular. There is a perceived growing requirement for meme creators in the recent times. A well-established meme page can be the primary source of income for those in the content creation business, he says.Did you come across a job opening recently seeking a meme generator? It was probably a scam or a joke. He was soon hired by ‘Dank Memes Melt Steel Beams’, which is when he decided to make this a career. Dubey started creating memes, while he was in college, as a way to mock his teachers. The idea of meme marketing was born when Jerry Media, an offshoot of a popular Instagram page, began using their platform to market brands such as Subway, Vogue and individuals such as Justin Beiber.Īshutosh Dubey, a content creator at ‘All India Dank Memes,’ on Instagram, notes, “A lot of brands want their products to be meme’d so as to reach their target audience, mostly those belonging to the age group of 15 to 24.” He also says that meme-makers are paid well to promote movies and shows. Streaming services such as Netflix and Disney troll their own shows and movies, and sometimes, their audience. Meme marketing, where brands use memes to attract attention and create awareness, has also become popular. It has even been relied on heavily by political parties and big corporates. They can be designed to reach out to a specific target audience, as a result of which, over time, memes have moved from the realm of entertainment to activism. Its popularity, thanks to the internet, can be attributed as one of the reasons for its sudden growth as a career opportunity in the corporate sphere. It also helps in raising discussions about taboo topics, all through humour that’s what makes memes so special,” he says. These memes keep me updated, helps me start conversations. “No other communication takes place in the group. Subhash NK, student at Dayananda Sagar University, is part of a WhatsApp group that is solely dedicated to sharing memes. However, today, memes have become a form of communication. The term was coined as a cultural equivalent of a gene - anything that gets passed on from one person to another, that could be the basis for an evolutionary process. In 1979, Richard Dawkins used the word ‘meme’ for the first time, in his book ‘The Selfish Gene’. And, a rewarding one at that- the production house Viacom and the University of Houston are some of the big names who were looking for meme and content creators. Surprisingly enough, meme-creation is a full-time job. Typing in the word ‘memes’ on job search platforms such as Indeed and Linkedin will lead one to a list, up to 73 openings long.
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